The department's Global Readiness Program helps WA agribusinesses build the skills, knowledge, and confidence needed to compete and thrive in global markets.
The program offers valuable insight into international market opportunities while fostering peer-to-peer learning and industry connections through a mix of in-person and online learning including webinars, roundtables, and interactive workshops.
2026 WA Export Roundtable Breakfast Series
Commencing in April, this four-part progressive learning program brings together WA producers, exporters, and industry leaders for facilitated and practical conversations on navigating global volatility, choosing the right markets, and building resilient export operations. Registrations are now open for all four roundtables.
2026 WA Export Roundtable Breakfast Series
The 2026 WA Export Roundtable Breakfast Series is a four‑part program aimed at providing WA businesses with practical, strategic and experience‑led insights into global export environments.
Led by international trade strategist Collins Rex, the roundtables offer a rare opportunity to engage directly with peers and experienced exporters.
Collins brings more than 30 years of experience supporting governments, multinationals, and SMEs to build export capability, along with deep expertise in market‑entry strategy, regulatory navigation, digital trade, and global competitiveness.
Explore how permanent geopolitical and economic instability is reshaping export planning and how your business can shift from expecting things to stay steady to planning for whatever comes your way.
Key themes include:
- The end of predictable global trade
- When Free Trade Agreements (FTAs) do not translate into actual market access
- Aligning your business with partner-country self interest
- Understanding overexposure and geopolitical risk signals
- Technology tools for monitoring global disruptions.
Consider what makes a market durable, and why size and proximity often mislead exporters. Explore market fit, demand stability, procurement behaviour and sequencing strategy.
Key themes include:
- Why businesses choose the wrong markets
- What actually makes a market durable
- The operational fit question
- Market sequencing.
A practical conversation about systems, compliance, consistency, timing, and cashflow; the real internal constraints that limit export readiness.
Key themes include:
- Consistency vs peak quality
- Compliance and certification
- Timing and logistics
- Cashflow realities.
Learn how to manage exposure, recognise warning signals, and build a market portfolio that balances focus with resilience.
Key themes include:
- The diversification trap
- Anchor markets v opportunistic markets
- Recognising early warning signals
- Strategic withdrawal.
Registrations for all four roundtables are now open.
The roundtables are open to agrifood and beverage businesses. Businesses can attend any of the individual roundtables or all four, however spaces are limited.
Roundtables are free to attend; however due to limited capacity, a no-show fee of $30 incl. GST will apply.
Programs currently underway
These industry-focused programs are in progress; providing participating WA businessses with practical insights and real‑world strategies that will support them navigate challenges and new opportunities.
The Export Strategy Development Program is designed for WA food and beverage businesses to build and refine their export strategies.
Note: Expressions of interest for this program have now closed.
The program includes webinar group sessions, a practical, ready-to-use export
strategy template and individual coaching sessions.
The webinar sessions cover:
- Why businesses need a written export strategy and common barriers to developing one
- What to include in your export strategy document
- Best practice for embedding and using the strategy within your business
- Self-reflection on company success and sales maturity
- An honest review of management time required to drive export development
- Narrowing down markets of focus; what overseas market research to conduct and how
- Business models, partnerships and customer-centric approaches to grow internationally
- Selecting the right tactics for customer identification, relationship building and growing sales.
WA Agrifood Export eNews
Keep informed with access to the latest market intelligence, upcoming webinars, and regular reports from WA’s overseas offices, as well as information on state and federal support assisting exporters to overcome supply chain challenges.
The Western Australian Agrifood Export eNews is an essential tool for anyone involved in WA's thriving food and agricultural industries.
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