The Navigating the Australian Liquor Industry Program follows the success of the department's Domestic Market Pathways Program for food and beverage manufacturers, and introductory beverage industry development workshops.
This new program is specifically designed for beverage manufacturers and focuses on strategies to enhance the distribution of WA products into liquor stores, food service venues such as hotels and bars, and events. It offers opportunities to learn from industry experts and prepare for engagement with liquor industry buyers, featuring a mix of workshops, 1-on-1 consultations, and opportunities to meet local, interstate and overseas buyers.
Commencing on 10 March 2026, the program in its later stages focuses on networking to build industry connections, which will lead to engagement with liquor buyers from May 2026, and then to participation in domestic and export showcase events later in the year.
Applications for the 2026 program are now open
Applications close Tuesday 10 February 2026 5pm AWST
Apply nowAbout the program
Benefits of the program include:
- access and opportunities to network with industry
- gaining knowledge and insight on the current state of the Australian liquor market
- assistance to build your national market vision and strategy, and identify key markets for your products
- 1-on-1 consultations which will refine your businesses pitch and pricing models.
Applications are welcome from businesses that are:
- Western Australian beverage businesses
- seeking to expand their sales within Australia
- wanting advice on their current market strategy
- interested in hearing from key buyers and industry.
The Navigating the Australian Liquor Industry Program is delivered across 4 structured phases, designed to support businesses as they build capability, refine their offer and connect with industry opportunities.
Phase 1: Masterclass & business consultations
Participants will attend a full-day masterclass followed by 1-on-1 consultations, to gain a clear understanding of the Australian liquor market and how their business fits within it.
Phase 2: Pricing review and pitch deck development
Businesses will take part in a pricing review and pitch deck workshop, supported by 1-on-1 consultations, to develop competitive pricing and a tailored pitch deck for their target audience.
Phase 3: Pitching and buyer preparation
Participants will work with industry experts to refine their pitch and prepare for buyer meetings which will build confidence and readiness to engage with the market.
Phase 4: Supplier forum and industry networking
Key industry introductions, presentations and networking opportunities will be facilitated to help businesses build relationships with distributors, retailers and industry stakeholders.
Note
While participants may exit the program at any stage, completion of the previous phase is required to progress to the next.
The program has been split into 4 phases and participants can either pay for each phase as they go through the program, or for the full program upfront.
The cost is for one participant per business. There is an added cost for an additional person per business, with a maximum of two people per business.
Costs are as follows:
- Whole program: $297 for 1 participant, $150 for an additional participant
- Phase 1: $99 for 1 participant, $50 for an additional participant
- Phase 2: $99 for 1 participant, $50 for an additional participant
- Phase 3: $99 for 1 participant, $50 for an additional participant
- Phase 4: No cost associated; however, all 3 previous phases must be completed to be eligible.