The department's Global Readiness Program helps WA agribusinesses build the skills, knowledge, and confidence need to compete and thrive in global markets.
Export Capability Building Program
The Export Capability Building Program program provides WA agribusinesses with a practical pathway to build the skills and confidence you need to succeed in global markets.
Through a mix of in-person and online learning including webinars, roundtables, and interactive workshops, the program offers valuable insight into international market opportunities while fostering peer-to-peer learning and industry connections.
Participants will explore topics such as:
- How to pitch effectively to international buyers and partners
- Understanding market and industry dynamics across key regions
- Working with different business culture and navigating cross-cultural communication
- Navigating freight, logistics, insurance, finance and regulatory requirements.
Export Strategy webinar series
Designed for WA food and beverage businesses, this exclusive webinar series will help WA businesses build export capability and a develop a practical export strategy that works for them.
About the webinar series
The 2026 Export Strategy webinar series will bring together a cohort of ten motivated WA food and beverage businesses to build and refine their export strategies.
Delivered in May and June 2026, the program is led by Belinda Hay, Principal Consultant and Founder of Beyond Export. Belinda brings over two decades of international trade experience deep expertise in supporting exporters and developing trade programs.
The 2026 Export Strategy Webinar Series includes:
Four x 2-hour group sessions
Delivered fortnightly by the department, these webinar sessions will cover:
- Why businesses need a written export strategy and common barriers to developing one
- What to include in your export strategy document
- Best practice for embedding and using the strategy within your business
- Self-reflection on company success and sales maturity
- An honest review of management time required to drive export development
- Narrowing down markets of focus — what overseas market research to conduct and how
- Business models, partnerships and customer-centric approaches to grow internationally
- Selecting the right tactics for customer identification, relationship building and growing sales
Export Strategy template
A practical, ready-to-use export strategy template.
Individual coaching session
A tailored 1:1 coaching session for each participating business, aligned to their specific needs and progress. This session will be up to 1.5hours of personalised strategic support.
EOI applications open on Monday 16 March and close at 5pm Friday 27 March 2026.
Places are limited to 10 businesses so early applications are enoucarged.